narrative, conversational language when speaking, which is different than the short keywords or phrases used in text-based search. However, search engines are highly sophisticated, so don’t make the mistake of thinking that they do not analyse and rank phrases and conversational quality content. This means it’s important to consider the things people might say, rather than just write, to search for content.

3. Technical SEO is a Must

Technical SEO is everything you are unable to directly control, making it particularly crucial. The aspects of SEO that may seem unimportant can actually have the biggest, most positive impact. Technical SEO can also be complicated, which is part of the reason we love it so much. Ensuring things are functioning at their best and in the best possible way since we know that most users will only ever interact with them in the best possible way to deliver their experiences. Make sure to keep industrial ‘optimisation’ standards in mind during planning and management.

4. User Experience and Page Speed

Wow! The future of SEO is user experience (UX), which will be more important than ever by 2025. Search engines, especially Google, will focus on user experience more in the future than any other factor. In particular, the standards you have set through your web design, usability, speed, and mobile-friendliness. Assess where your site is in terms of being well-designed, easy to navigate, fast-loading, and mobile-friendly, and ensure your site is visually engaging and that it supports optimum user experience, regardless of device. UX design, usability, and speed are, remember always, the ultimate priorities, and make sure to never mention speed over UX.

5. Search Engine Optimization

A mantra we adhere to is that SEO is only one of your customers. When optimising your content for search engines, your current talent level and potential methods of communicating with consumers will always get you into trouble; hence, it pays to be lazy and neglect any aspect of researching keywords with interest. Make sure to communicate as naturally as possible and not destroy your current level and quality of conversation. Maintain your current level of conversation and engagement.