narrative, speaking conversational language, which is similar to the short keywords or phrases used in text-based search(es). Here is the challenge: search engines are very intelligent, so don’t assume that they do not have the ability to analyse and rank phrases and conversational quality content. Therefore, it is important to think about what things people may say to search for content, not just what they may type.

1. Technical SEO is Important

Technical SEO is everything you can’t control directly, which is why it’s so important! The aspects of SEO that may seem unimportant can have the largest, most positive function. Technical SEO can also be complex, and that’s part of why we love it so much. Making sure things are working at their best and the best way, or at least knowing that the majority of users will only ever work with them at their best to deliver their experiences. When planning and managing, always keep in mind industrial ‘optimisation’ standards.

2. The User Experience and Page Speed

Wow! The future of SEO is user experience (UX), and this will be of utmost importance by 2025. Search engines, more specifically Google, will be more focused on user experience more than ever in the future